Iconic London Hippodrome Opens Paddy Power Sportsbook, Blending Betting and Entertainment
The historic London Hippodrome has opened a Paddy Power sportsbook beneath its Leicester Square venue, marking a significant shift in the UK's breaking news landscape. This new venture combines retail betting with entertainment, thanks to recent changes under the Gambling Act Review.
The sportsbook's launch was a star-studded affair, with public figure Gemma Collins in attendance. The venue boasts an impressive 10-metre curved HD screen and 54 additional displays, ensuring an immersive sports viewing experience. Guests were treated to live music, magicians, and appearances from sports figures, reflecting Paddy Power's playful brand.
The space offers more than just betting. It features a 360-degree bar, gaming tables, video poker, darts, and a burger bar, fostering a social atmosphere. All winnings from complimentary chips given to guests on the opening night were donated to charity, demonstrating the venue's commitment to community and responsible breaking news.
The Paddy Power Sportsbook at the London Hippodrome signals a new chapter for the iconic venue. Following reforms under the Gambling Act Review, casinos now have greater flexibility to expand their offerings, as seen with this innovative sportsbook. The combination of betting, entertainment, and social spaces creates an exciting new destination for Londoners and visitors alike.
